About us

Born from love, in a little town called Austin.

 

UL'S STORY:


An unpretentious brand focused on pieces that deliberately start conversations. 

Interlacing Australian roots with a Texan lifestyle since 2014, UL has been organically recognized by global publications such as Vogue Paris, Vogue China, Vogue Australia, Harpers Bazaar, Marie Claire, WWD, WGSN Vogue.com & more.


"It’s the dead of summer in Austin, Texas. Hard-wearing boots coated in yellow dust. Soft leather on burnished skin. Tussled suede, tousled hair, cold drinks and long nights in steamy dive bars. She’s a midnight cowboy in Understated Leather and she’s one helluva stud" - RUSSH Magazine


WORN BY:


Adriana Lima, Alex Turner - Arctic Monkeys, Bella Hadid, Beyonce, Black Pink, Blue Ivy Carter, Brandy, Candice Swanepoel, Depeche Mode, Dua Lipa, Emma Roberts, Erin Wasson, Hailey Beiber, Kacey Musgraves, Kendall Jenner, Kings Of Leon, Lady Gaga, Lainey Wilson, Little Big Town, Lukas Nelson, Maren Morris, Margaret Zhang, Miranda Lambert, Nick Jonas, Olivia Rodrigo, Paris Hilton, Ryan Gosling, Selena Gomes, Skeet Ulrich, Sofia Richie, Sting, The Killers, The Misfits & more.